Tina Fisher
Selected Outcomes

Where the work creates enterprise value.

Selected engagements across founder-led, PE-backed and global technology businesses. All case studies anonymised under NDA.

International Expansion+4 markets

Scale into new geographies

Enterprise SaaS · PE-backed
ChallengeSingle-market dependency capping enterprise value.
ApproachOperating model redesign + local GTM and pricing.
OutcomeFour geographies live in 18 months, multi-region pipeline.
Outcome velocity78%
Case study under NDA
Revenue Engine4.6× ROI

Marketing as a revenue engine

FinTech scale-up
ChallengeMarketing perceived as a cost centre, no pipeline view.
ApproachP&L reframe, attribution model, pipeline contribution.
OutcomeMarketing-sourced pipeline 3×, board-level credibility.
Outcome velocity92%
Case study under NDA
Pipeline3× coverage

Compound, predictable pipeline

Cybersecurity vendor
ChallengeSporadic lead flow, sales capacity under-utilised.
ApproachABM + inbound orchestration via the 7-Pillar System™.
Outcome3× pipeline coverage, predictable forecast accuracy.
Outcome velocity84%
Case study under NDA
Repositioning+62% ACV

Reposition deep-tech for enterprise

HealthTech platform
ChallengeTechnical depth, weak commercial narrative.
ApproachCategory, messaging and pricing repositioning.
OutcomeAverage contract value up 62%, enterprise wins unlocked.
Outcome velocity70%
Case study under NDA
AI Operating Model−40% cycle

AI-enabled commercial OS

Regulated B2B platform
ChallengeManual, fragmented commercial execution.
ApproachAI workflows + governance across marketing & sales.
OutcomeDecision cycles −40%, team capacity unlocked.
Outcome velocity88%
Case study under NDA
Revenue+£12M ARR

Multi-quarter growth curve

Enterprise SaaS founder-led
ChallengePlateaued growth despite strong product.
ApproachFull 7-Pillar operating system implementation.
Outcome+£12M ARR over 6 quarters, exit-ready commercial story.
Outcome velocity95%
Case study under NDA

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