Selected Outcomes

Real companies. Real numbers.

Selected outcomes across PE-backed, founder-led and global technology businesses.

Fintech SaaS · PE-backed

Merging two companies into one category leader.

Vyntra (formerly NetGuardians + Intix)

ChallengeTwo acquired brands in financial crime, AML and fraud prevention needed to become a single fintech category leader across 250+ employees.

What I didLed the merger rebrand into Vyntra, rebuilt positioning and messaging, and stood up an integrated demand generation, product marketing and SDR function across a global team of 10.

OutcomeMarketing-generated pipeline up 30%. 6x marketing ROI. Supported revenue growth from €10M to €40M as Group CMO (2023 to 2026).

Adtech SaaS · PE-backed

Scaling a global adtech business from £70M to £100M.

Telmar

ChallengePE-backed adtech SaaS needed a global marketing engine to hit ambitious revenue targets across 9 territories and 4 continents.

What I didBuilt and led a 25-person global marketing team. Led 6 global product launches and repriced 50+ products across 9 territories as Global Marketing Director.

OutcomeRevenue scaled from £70M to £100M in 18 months. 6 launches contributed to 9% revenue growth. 5x marketing ROI in 8 months.

B2B2C PaaS · Co-founder

Zero to 2 million users on a digital rewards platform.

SnapnSave

ChallengeBuild a consumer digital rewards business from scratch, prove product-market fit and raise venture capital.

What I didCo-founded and led marketing as CMO. Built the acquisition, retention and partnership engine, including deals with Vodacom and WeChat.

OutcomeScaled to 2M consumers. Customer acquisition cost of around $2. Retention improved by 15%. Supported 3 rounds of venture funding (2015 to 2020).

Global Pharma · Foundation years

Running a $3B global brand across 17 countries.

Pfizer (Lipitor)

ChallengeManage the marketing strategy for Lipitor, one of the largest pharmaceutical brands in the world, across 17 countries.

What I didOwned a £80M global marketing budget, coordinating country teams, regulatory constraints and commercial performance.

OutcomeBuilt the regulated-market credibility that today underpins work in fintech, healthtech and cybersecurity.

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