I don't build marketing functions. I build growth engines.
An executive operator companies bring in when they need to solve difficult growth problems, scale internationally and turn fragmented activity into a commercially efficient operating system.
20+ years operating inside founder-led, PE-backed and global technology businesses — at the intersection of commercial strategy, growth systems, AI orchestration and international expansion.
I've led marketing and commercial functions as CMO and Global Marketing Director, founded and scaled a consumer technology business to 2M users, and influenced over £100M of revenue growth across regulated B2B, FinTech, Cybersecurity, HealthTech and Enterprise SaaS.
Today, I work as an Executive Growth Operator — embedding with leadership teams to operationalise, expand and scale growth using The 7-Pillar Growth System™, my proprietary operating system for B2B technology businesses.
"The companies that win won't be the ones with the most AI tools. They'll be the ones that orchestrate AI, people and systems better than everyone else."
Twenty years operating inside the engine room.
- 2020 — NowExecutive Growth OperatorIndependent · Fractional CMO · Advisor
Building AI-powered growth engines for technology businesses, PE portfolios and founder-led scale-ups.
- 2017 — 2020Global Managing DirectorInternational technology business
Multi-geography expansion, full P&L ownership, commercial transformation.
- 2012 — 2017Chief Marketing OfficerScale-up technology businesses
Marketing reframed as a revenue engine across SaaS and regulated B2B.
- 2005 — 2012Founder & OperatorConsumer technology business
Scaled to 2M users, built the operating playbook for compounding growth.
Where the work compounds.
Regulated, complex, technical B2B businesses where commercial leverage is engineered, not improvised.
How I operate.
Outcome over activity
Calibrate the operating system to the commercial result the business needs next — not the tactics that look busy.
Systems over heroics
Predictable revenue is engineered. Heroic effort doesn't scale; operating systems do.
AI as leverage, not novelty
AI earns its place when it compresses decision cycles and unlocks human judgement at the top of the stack.
Executive accountability
Operate as a member of the leadership team, not a vendor at the edge of it.